Testing Your Pay per Click (PPC) Ad Copy
The economy suffered from a very great and drastic fall down back in 2009 that resulted in the change in shopper’s behavior when shopping online leading then to a lot of companies’ hardships during the same year. Every companies and retailers took actionable measures like auditing and scrutinizing their marketing initiatives to be able to maximize their bottom line as their response to the said economic depression. Also, most of these companies needed to give more focus on main areas such as their PPC or Pay per Click advertising. And so if your relationship with your Pay per Click or PPC account is something like a “make it then forget it” kind, you better change and improve it fast. The struggle of a lot of retailers when it comes to having a positive and good return of investment or ROI is because of their immeasurable goals and unsuccessful plans.
Affecting the general paid search performance are various elements. And one the elements affecting paid search performance is Ad copy. It can be noticed that one of the reasons why a campaign makes it or not is trying various types of ads.
What to Test and How to Test:
There are lots of elements available for use when one is conducting a test in Ad copy. As a common knowledge for most of us that ads that consist of title, display URL, destination URL and description are considered to be a well contracted Ad copy for these elements are known very necessary. And as for this articles, the Ad copy title will be in focus. The fact that the title of your ad is the first thing web surfers see and notice makes it very important. Do not forget the keyword you are aiming for when you go ahead and try a lot of variations for your title. As an example, below, scenarios you should try will be given presuming that you are selling home electronics.
Number 1 Title Test: KeyWord Electronics:
With the usage of KeyWord command, search engines will be able to show you the exact keyword that was typed by the visitor. However, if the user typed in and used search terms that are too long, the default text (“Home Electronics” in this case) will be shown by the search engines. Generating and producing relative titles to the end users is done greatly through this which then leads to an increase in CTR or Clickthrough rate as well as conversion.
Home Electronics:Title Test2
Putting the most searched term and highly profitable keyword in your title are tired. The difference between Test1 and Test2 is the latter’s title having the main keyword in it to give a whole idea to the user of the services or products you have.
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