The State of Fashion in Finland
Design has been a part of the Finnish identity for a long time now. Finland takes pride in its design, especially when it is recognized outside the country. Design is normally adapted to time and place, but fashion as a branch of design is very fleeting. Its worth is not only ascertained by fashion professionals, but also by the people who patronize it.
Fashion in Finland has always been identified with pure and clear forms and postmodernism. While the attributes seem definitive, they are by no means specific only to Finnish design. They are global fads and a quintessential feature of Scandinavian design
Some elements can be actually uniquely Finnish, though. Nature influences Finnish couturiers a lot. It is usually more noticeable in the works of older designers than from emerging ones. This can be pinned on the international shift for more conceptual and abstract inspirations. Modern fashion deems references which are too explicit inelegant and dull.
Individualism is another differentiating trait of Finnish fashion design. Finnish designers tend to fabricate fashion lines tailor-made for stylish individuals, not for the masses. It is a very restrictive practice that limits the market significantly. It can be said that fashion in Finland places more importance to design and artistry rather than increasing profits. The positive thing is that the fashion industry in Finland is more fascinating and varied than some of the rival fashion industries.
Finnish fashion also subscribes to globally appreciated values like morality and renewability. It believes that a garment should withstand the test of time. Furthermore, Finnish designers want their sewers to work in a safe and fair working environment. Their overseas factory cannot be situated in a country infamous for exploitative business practices.
There are conflicting views and opinions on the present state of the Finnish fashion business. There are pundits who criticize it as frozen and exclusionary while others think otherwise. Whatever the truth may be, the Finnish fashion industry is faring very well. Export can be very tricky as the clothes are so bound to inspiration, brands and time. A single item can only last about half a year, and only caters to a specific audience because of its premium price and unconventional design.
Like any other trade, the fashion business is based on the law of supply and demand. A consumer in need of something will undergo a decision-making process before eventually buying the product or not. Everybody needs clothes.
Finnish fashion brands are in a quandary as the local market is not big enough to support all the local brands but going international entails a lot of work and capital. As hard as it is to enter foreign markets, it is doubly so for fashion companies with products that are vulnerable to many factors and the period they were made.
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